Posts in W0012
A Diamond is Forever

Today, most of us immediately think of diamonds when we think of engagement rings. But it wasn’t always this way. As a matter of fact, diamond engagement rings didn’t become common until the late 1940s. Preceding that, only 10% of engagement rings were diamond rings. What changed, then, to create such a massive shift in the jewelry industry and make diamonds the most popular choice for couples getting engaged?

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