TANISHQ

Alluring Jitiya Pendant

$410
$410
SHOP AT TANISHQ

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This Alluring Jitiya Pendant by Tanishq features delicate radial spokes framed within an elongated drop. Cast in 22-karat yellow gold, the pendant displays slender gold spokes radiating from a central point, reminiscent of a protective wheel. Measuring 3.2 cm in height by 1.6 cm in width, the slim vertical silhouette elongates the neck gracefully, while high-polish finishing on the spokes catches light softly. Wear this traditional Jitiya pendant on a delicate gold chain alongside silk drapes, festive suits, or simple daily ethnic wear. Please note that the chain is not included.
To understand Tanishq, start with its place in modern India. Created by Titan Company, part of the Tata Group, Tanishq became India’s first national retail jeweler and went on to become the country’s largest jewelry retailer. In a market long built around the family jeweler, it helped change expectations around purity, transparency and design—most famously through the Karatmeter, which allowed gold purity to be tested non-destructively. That institutional trust is matched by a serious design culture. Tanishq works across 22K gold, diamonds and precious stones; its Rivaah universe interprets distinct regional bridal traditions, while collaborations with Tarun Tahiliani and presentations at Paris Couture Week and New York Fashion Week have pushed the house into an increasingly global fashion conversation. Tanishq is a Tata name with the scale of a national institution, but its importance in jewelry rests on something more enduring: the combination of trust, design authority and an unusually deep understanding of how India wears fine jewelry.
Cast in 22-karat yellow gold, this pendant features a gross weight and net gold weight of 2.238 grams. It measures 3.2 cm in height and 1.6 cm in width; the chain is not included.
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