Sif Jakobs

“I love to design jewelry that makes women shine. “Let Yourself Shine” is one of my favourite mantras. It says exactly what my jewelry does!”

— SIF

The creative force behind one of Denmark’s most beloved jewelry brands, Sif Jakobs is passionate about affordable luxury in the world of jewelry. In 2009, she founded her eponymous jewelry brand inspired by Nordic aesthetics and Italian elegance. Born in Iceland and trained as a goldsmith in Sweden, Sif has called Copenhagen home since 2000. Her designs unfold as a visual journey, mirroring her lifestyle and travels, entwined with diverse cultures and inspired by both natural and architectural wonders.

Italy, with its rich cultural tapestry and sophisticated glamour, is one of her biggest inspirations. The country holds a special place in her heart as her second home. Her childhood memories of Iceland's breathtaking landscapes, marked by rock formations, mystical springs, and volcanic structures, also serve a wellspring of inspiration. These early experiences infuse her creations with a raw natural elegance.

The minimalist yet playful pieces are designed to accentuate a woman’s natural beauty by adding an essential sparkle. All jewelry is handcrafted in 925 sterling silver, gold plated with 18k yellow gold and adorned with cubic zirconia stones.

The brand's allure extends globally, garnering frequent mentions in popular fashion press. Celebrities including Miley Cyrus, Katy Perry, Nicole Scherzinger, Shontelle, and Pamela Anderson, have worn Sif Jakobs Jewellery. One of Sifs’ proudest moments was being awarded "Brand to Watch" at the UK Jewellery Awards 2016.