Daisy London

“Timeless, effortless and everyday. Just like a daisy. We make luxury jewelry to make you feel good.”

— Ruth Bewsey

Daisy London is a British jewelry brand renowned for its modern and minimalist designs. Founded in 2009 by Ruth Bewsey, Daisy has gained popularity for its symbolic pieces that blend simplicity with meaningfulness. Favoring timelessness over trends, the brand’s high-quality jewelry is designed to be worn daily and cherished for years to come. Ruth aspires to create jewelry that will make you feel unapologetically yourself. Every piece reflects effortless style with a touch of personal significance.