Natalie Mills

From humble beginnings in Johannesburg to leading a global jewelry brand from Dallas, Natalie Mills has had an extraordinary journey. Guided by her vision of "Luxury for Less," she offers fashionable, affordable and quality pieces for every occasion. Each collection, infused with signature aesthetic elements, aims to bring out the sparkle in you and leave you feeling undeniably fabulous. The brand’s unique pieces mirror the inherent uniqueness in each of us.

“My designs are inspired to remind you to that true beauty and strength is within each and every one of us.”

— NATALIE

Natalie Mills

Natalie Mills has had a passion for jewelry for as long as she can remember. From orchestrating fashion shows with her cousins to stringing sea shells into jewelry during family vacations and being the “Bling Queen” at school, fashion was always her calling. When finding quality jewelry on her modest straight-out-of-school salary proved to be challenging, she recognized a gap in the market. Determined to fill the void, Natalie launched her eponymous jewelry brand in 2012. Her persistence paid off and soon she was leading one of the fastest growing jewelry brands in Africa. Increasing global interest prompted a relocation of the company headquarters to Dallas, Texas. Natalie’s dream of showcasing her creations on live TV came true when she debuted on HSN in 2019.

Natalie and her team are passionate about setting trends and raising the bar for style. Their mission is to offer must-have styles for every occasion at accessible prices. Crafted to spark intrigue and conversation, each collection carries a profound message showing there is more than meets the eye. We are all attracted to outwardly beautiful things but with her designs, Natalie hopes to remind us that true beauty and strength shine from within.

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