fyb

fyb is a New York-based demi-fine jewelry brand founded by Chinese-American designer Alyssa Kuchta. Designed for stacking, layering, and personalization, fyb jewelry enhances everyday staple pieces with thoughtful design and playful twists to classic silhouettes. The jewelry is carefully crafted in 18k gold plating and sterling silver with semi-precious stones. Alyssa is driven by the philosophy of inspiring others to “follow your bliss”.

“On a mission to inspire others to “follow their bliss”

— ALYSSA

fyb

Alyssa’s journey with fyb commenced during her senior year of college when she first created the brand with her sorority sisters. Inspired by sisterhood, her family business background, and her love for exquisite design, fyb began as a fun way to combine her passions. A decade later, fyb has blossomed, boasting a showroom in Brooklyn and countless collaborations nationwide.

Alyssa's jewelry is designed to uplift women at every stage of life, be it a necklace reminding you to keep striving for your goals, a set of bracelets reflecting the love between mother and child or earrings that just make you feel beautiful.

The brand's essence lies in empowering women through jewelry and positive female community. Alyssa’s vision manifests through thoughtful messaging, mentorship opportunities, community building and spotlighting female role models on social media and in the brand’s recently published book, "Follow your bliss: Wisdom from Inspiring Women to Help You Find Purpose and Joy.” In its commitment to social impact, fyb supports Asian American Pacific Islander Advocacy through donations to Apex for Youth, a NYC-based AAPI organization.

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  • elena-duster-earrings-gold elena-duster-earrings-gold

    Elena Duster Earrings

    $78.00
    $78.00
  • jocelyn-hoops-gold jocelyn-hoops-gold

    Jocelyn Hoops

    $88.00
    $88.00
  • farrah-wave-huggies farrah-wave-huggies

    Farrah Wave Huggies

    $98.00
    $98.00
  • annette-pearl-earrings

    Annette Pearl Earrings

    $108.00
    $108.00
  • celestial-studs-gold celestial-studs-gold

    Celestial Studs

    $38.00
    $38.00
  • sakura-earrings sakura-earrings

    Sakura Earrings

    $118.00
    $118.00
  • butterfly-garden-earrings butterfly-garden-earrings

    Butterfly Garden Earrings

    $88.00
    $88.00
  • stardust-threaders-gold stardust-threaders-gold

    Stardust Threaders Gold

    $52.00
    $52.00
  • maia-pearl-earrings maia-pearl-earrings

    Maia Pearl Earrings

    $108.00
    $108.00
  • sabine-statement-hoops

    Sabine Statement Hoops

    $98.00
    $98.00
  • sawyer-star-hoops-gold sawyer-star-hoops-gold

    Sawyer Star Hoops

    $98.00
    $98.00
  • aurora-pearl-earrings aurora-pearl-earrings

    Aurora Pearl Earrings

    $124.00
    $124.00
  • harley-dome-earrings harley-dome-earrings

    Harley Dome Earrings

    $88.00
    $88.00
  • leighton-pearl-necklace-blush leighton-pearl-necklace-blush

    Leighton Pearl Necklace Blush

    $138.00
    $138.00
  • chiara-lariat

    Chiara Lariat

    $68.00
    $68.00
  • serephina-tennis-choker serephina-tennis-choker

    Serephina Tennis Choker

    $108.00
    $108.00
  • ren-lariat-necklace ren-lariat-necklace

    Ren Lariat Necklace

    $68.00
    $68.00
  • gwen-pearl-lariat-necklace gwen-pearl-lariat-necklace

    Gwen Pearl Lariat Necklace

    $62.00
    $62.00
  • opal-sunburst-pendant-gold opal-sunburst-pendant-gold

    Opal Sunburst Pendant

    $62.00
    $62.00
  • yin-to-my-yang-pendant-necklace yin-to-my-yang-pendant-necklace

    Yin To My Yang Pendant Necklace

    $62.00
    $62.00