Lily Flo
“Jewellery that philosophically feeds the soul as much as making the women who wear it empowered to feel sexy and free.”
Diana was born and raised in London with a passion for the arts and craft. Her great-grandfather was a central part of the Birmingham Jewellery Community at the turn of the 20th century in jewellery and diamonds, while her mother is a passionate art historian of Rembrandt, Dali and Magritte. As a child, her family travelled all over the globe and this art and culture perspective shapes her work today. Diana's own passion centred around Ancient Art, which her first class university passion led to pursue her Masters with the Archaeological Institute in London in Bronze Age, Egyptian and Near Eastern art where she lectured at the British Museum and worked on archaeological excavations around the Black Sea.
Diana is talented at creating classic pieces that have a fresh twist. Her collection of dainty and feminine jewellery is perfect for everyday wear. She designs jewellery that philosophically feeds the soul as much as making the women who wear it empowered to feel sexy and free. She believes in creating little luxuries that embrace and enhance every moment.
In line with Diana’s vision for a “business with purpose”, each piece is handcrafted in London using ethical, responsible, sustainable and recycled materials and processes in their studio. Every piece is handmade ‘to order’ just for you, tailored to your wishes with an incredible choice of precious metals and gemstones. This means that there will never be another one like it, whilst also negating waste and the ills of fast fashion from overstock.
Passionate about iconography, she has always been fascinated by how images shape culture; she pursued a successful career in advertising as a global luxury strategist. Always connected to London culture, she and her husband built their own collection of post modern contemporary art. After leading an extraordinary career, Diana really wanted to create herself, and this mixture of old and new, digital and artisan inspired her to create her own fine jewellery line in 2015 after graduating from the University of Arts in London in Contemporary and Fine Jewellery.
Diana's passion for artisan craft and art history infuses her work. Always starting from her ‘Muse’, whether current or historical, her collections always embody the balance of strength and sensuality. Diana's designs are ephemeral and graceful with a romantic femininity, whilst at the same time, as she lives and works in London, the way women live today, the textures of the city and its history connects her to the role that jewellery plays in empowering busy career women.
