YFN

YFN is a custom jewelry brand rooted in the belief that every person deserves the chance to preserve their memories through meaningful design. Founded in 1998 by Charles Wang, who saw jewelry as a vessel for emotion rather than decoration, the brand began as a studio crafting pieces for high-end labels. When a father could not afford to turn his child’s drawing into a pendant, Charles realized that personalized jewelry needed to be accessible. This moment reshaped YFN’s purpose. In 2014, the brand launched globally with an easy-to-use online customization platform supported by AR try-on features and the craftsmanship of skilled artisans. YFN works exclusively with high-quality sterling silver and gold while maintaining strict environmental standards. Each ring, pendant, and bracelet captures a unique story, from vows and milestones to heirloom-inspired designs. Guided by the promise You Design. We Create, YFN continues to turn personal moments into lasting treasures.

“Here, imagination sets the limit, and your story inspires us—transforming dreams into brilliance, and moments into memories.”

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491 products