Viea is an Asian-owned, women-led demi-fine jewelry brand that focuses on creating versatile, high-quality pieces designed for the modern, confident individual. Founded by cousins Devi and Rhea, Viea aims to blend timeless elegance with contemporary style, offering jewelry that is both affordable and luxurious. The brand uses high quality materials with an emphasis on durability and making their pieces hypoallergenic and tarnish-free, perfect for everyday wear. Each piece is carefully designed to enhance the wearer's natural radiance, making Viea a go-to for those seeking stylish, sophisticated jewelry that stands the test of time.