SWAROVSKI

Swarovski is at its best when crystal is allowed to behave like crystal rather than being asked to impersonate a diamond. Precision cutting, colour and enormous amounts of reflected light can create effects that precious stones would either struggle to achieve or make prohibitively expensive. We gravitate toward the more graphic contemporary pieces because they embrace that advantage fully. Public durability feedback varies across products, so we would buy Swarovski for design and visual impact rather than make heirloom claims. When the brand chooses spectacle, however, very few names understand sparkle on quite the same scale.