Simone I. Smith

Simone I. Smith is a powerhouse of style and resilience. Wife of LL Cool J and mother of four, Simone began creating jewelry in 2011 after surviving bone cancer. Her iconic Lollipop pendant was inspired by losing part of her lollipop tattoo to surgery. Renowned for her signature bold hoops (which even made Oprah’s list of favorite things) and nameplate pendants, Simone’s jewelry always conveys strength and authenticity. A portion of proceeds from every sale is donated to the American Cancer Society.

“I wanted to be the designer women could depend on to bless them with great hoops”

— SIMONE
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