About the Brand
The creative force behind one of Denmark's most beloved jewelry brands, Sif Jakobs is passionate about affordable luxury. She founded her eponymous brand in Copenhagen in 2009, combining Nordic aesthetics with Italian elegance. The minimalist yet playful pieces are designed to accentuate a woman's natural beauty with an essential dose of sparkle.
Born in Iceland and trained as a goldsmith in Sweden, Sif has called Copenhagen home since 2000. Her designs reflect her lifestyle and travels, drawing on diverse cultures as well as natural and architectural forms. Italy, with its cultural richness and glamorous sophistication, is one of her strongest sources of inspiration and a place she considers a second home.
Her childhood memories of Iceland's landscapes — rock formations, mystical springs and volcanic structures — provide another counterpoint, adding raw natural references to the collection. The jewelry is handcrafted in 925 sterling silver, plated with 18-karat yellow gold where applicable, and often set with cubic zirconia. The brand has received international fashion coverage and Sif Jakobs was named Brand to Watch at the UK Jewellery Awards in 2016.
