Lily & Roo

Founded by Brittany in 2018, Lily & Roo was born out of a desire to create beautiful, affordable jewelry for special moments, especially bridal pieces that can be cherished long after the big day. After a decade in the jewelry industry, Brittany saw the need for timeless, versatile designs. Lily & Roo offers luxurious, personalized pieces, from Pearl earrings to solid Gold initial pendants, crafted to celebrate life’s sentimental moments. Handmade in the UK, their jewelry fuses classic elegance with modern sophistication, ensuring each piece becomes a lasting part of your collection.

500+ jewelry brands from every corner of the world

80% women founded jewelry brands

Every piece has a unique story to tell

Consciously crafted jewelry with heart and soul

Carefully curated by 4th gen. in the jewelry industry