Meaningful jewelry rooted in symbols, stones and intention.
CountryUnited States
TypeDemi-Fine
Price Range
$25 – $350
SignatureEvil eyes, red string, gemstones, spiritual symbols
Best ForProtection talismans, symbolic gifts, meaningful layering
CountryUnited StatesTypeDemi-FinePrice Range
$25 – $350
SignatureEvil eyes, red string, gemstones, spiritual symbolsBest ForProtection talismans, symbolic gifts, meaningful layering
CountryUnited StatesTypeDemi-FinePrice Range
$25 – $350
SignatureEvil eyes, red string, gemstones, spiritual symbolsBest ForProtection talismans, symbolic gifts, meaningful layering
About the Brand
Founded by Vladi Bergman in 2015, Karma and Luck is a modern jewelry and lifestyle brand shaped by global spiritual traditions and intentional design. Its collections bring together symbols such as the Evil Eye, Hamsa and Tree of Life with natural gemstones, red string and precious-metal finishes. Working with artisans around the world, the brand draws on techniques including silversmithing, carving and hand painting while emphasizing fair-trade partnerships and mindful production. The result is jewelry designed not simply as decoration, but as a personal expression of protection, optimism, connection and belief.
Why Aureus Loves KARMA AND LUCK
Karma and Luck understands that jewelry can do more than complete an outfit. Its strongest pieces feel like modern talismans, combining recognizable symbols such as the Evil Eye, Hamsa, Tree of Life and red string with natural gemstones chosen for their traditional associations. We like that the collection stays expressive without becoming costume-like. There is color, symbolism and plenty of layering potential, yet the pieces remain easy to wear every day. It is an especially compelling destination when a gift needs to carry a message, whether that is protection, courage, love, balance or simply the reminder that jewelry can hold personal meaning.
I created Karma and Luck so that dreamers like us could respectfully share in the beauty and beliefs of every culture.