Blue Nile

Blue Nile

The original online jeweler for diamonds, engagement and fine jewelry.

Country United States
Type Fine
Price Range $500 – $15,000
Signature Diamonds, bridal, customizable fine jewelry
Best For Engagement, wedding, diamond essentials, milestone gifts
CountryUnited States TypeFine Price Range$500 – $15,000 SignatureDiamonds, bridal, customizable fine jewelry Best ForEngagement, wedding, diamond essentials, milestone gifts

About the Brand

Founded in 1999, Blue Nile has grown into one of the best-known names in contemporary diamond and fine jewelry. Its collections span engagement and wedding rings, independently graded diamonds, gemstone jewelry and fine-jewelry essentials, with a broad choice of settings, metals, cuts and design directions. From timeless solitaires, diamond studs and tennis styles to colored gemstones and more distinctive silhouettes, the brand offers substantial depth across both bridal and non-bridal jewelry.

Why Aureus Loves Blue Nile

For Aureus, Blue Nile earns its place through the depth and breadth of the jewelry itself. Its strength is the sheer range of diamonds, bridal, gemstone and fine-jewelry designs, from enduring classics to pieces with more individual character. We particularly value the combination of strong diamond credentials, considered settings, customization and a wide spectrum of styles and price points. It is a name we return to when the brief calls for quality fine jewelry with genuine choice, whether for an engagement, a milestone or simply a piece worth wearing for years.

We strive to be your jeweler for life.
BLUE NILE

Shop the collection

Coming soon
Blue Nile's curated selection is being prepared for Aureus.